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priceline.com

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Issue:

Business

 

Written by:

Genevieve W

 

Date added:

April 16, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

15 / 4041

 

Was viewed:

2642 times

 

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Essay content:

It's unclear whether consumers are willing to sacrifice brand and product features to save a few bucks. The announcement in early October that the company's WebHouse Club subsidiary for groceries and gas would close, was a shot heard 'round the Web and Wall Street and signaled the model might be broken...
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The answer would be Priceline.com. All you have to do is know your need, state your terms, and make your offer. It doesn't get easier than this! Priceline.com was one of the pioneer online companies to traverse the traditional limitations of the Internet and revolutionize online purchasing. It's strategy ? letting the consumer name his/her price, and matching it with a seller who is willing to fill the demand at that price and those conditions, there by providing the required service the consumer desires...
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General issues of this essay:
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