qualitative and quantitative research approaches

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Issue:

Social Issues

 

Written by:

Beverly B

 

Date added:

November 16, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2934

 

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5420 times

 

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The use of a mixed methods approach is suggested to counteract this weakness and to enhance research into the sports fan. Introduction Although interest in the sports fan dates back to the beginning of this century, there is little empirical research on the subject (Burca, Brannick, & Meenaghan, 1996; Duke, 1991; Wann & Hamlet, 1995)...
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Existing work has tended to favour quantitative methodologies (such as Branscombe & Wann, 1991, 1992; Hirt, Zillman, Erickson, & Kennedy, 1992; Iso-Ahola, 1980; Lee, 1980; Madrigal, 1995; Miller, 1976; Schurr, Wittig, Ruble, & Ellen, 1987; SNCCFR, 1996; 1997; Wakefield & Sloan, 1995; Wann & Branscombe, 1993)...
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