The paper also describes the event of New Year's Event and is related to relationship marketing and the quality of the service offered to the customers. Recommendations are provided at the end to improve these service products to suit the current industry and enhance the performance in terms of relationship marketing and quality offered...
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The article is developed by referring some of the scholarly journal articles and also the real life event which took place. Background -New Year's Event (Pavithra Hotel, Bangalore): Hotel Pavithra is a North and South Indian food family restaurant located in Bangalore with several branches spread across Bangalore catering to all classes of people...
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