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Research Branding Bread

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Issue:

Business

 

Written by:

Ella G

 

Date added:

May 15, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

9 / 2439

 

Was viewed:

4138 times

 

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Essay content:

To what extent increased heath consciousness has impacted upon consumer food buying habits? Is there a trend away from convenience supermarket bread buying towards local or branded franchise bakers? How really concerned are consumers about the preservatives that are used in bread-making. It is claimed that bread is no longer just a staple product in diet of Australian consumers and no longer purchased as a commodity item...
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BRI Australia maintains Australia is experiencing a “resurgence” in bread consumption,’ and is ‘far more fragmented’ (www.bandt.com.au) with a wide range of outlets. In the same manner ‘the $US16 bn U.S. market has shown growth of 18% from 1998 to 2003.’ (www.just-food.com). If there is a diverse range of consumers concerned about leading a healthier lifestyle how does this translate into a bread marketing opportunity? Marketing research can provide secondary and primary data to inform businesses decisions to maintain viability and competitiveness...
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