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RetailCo
Essay specific features
Written by:
Keith G
Date added:
April 16, 2011
Level:
Grade:
A
No of pages / words:
9 / 2450
Was viewed:
6943 times
Rating of current essay:
Essay content:
In 1992, he moved to Shanghai where he became the Vice President of marketing for Shanghai Fuller Foods Ltd. By 1997, Shanghai Fuller Foods Ltd was sold to Nestle and Wang decided to leave the company and strike it out on his own.
With the advice from an American friend at Nike, Rick Wang became acquainted with the athletic footwear industry...
displayed 300 characters
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Wang entered the retail and franchise business by establishing RetailCo Inc, a company established with the intention of managing the retail realities of the athletics footwear sales in China. In 1998, RetailCo Inc opened its first sports and retail store under the US franchise The Athlete's Foot. Early success with the franchise saw rapid growth and included the expansion of stores to other regions in China...
displayed 300 characters
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