Twenty two days after the first store in East China was opened, Wang started an expansion strategy and 40 corporate stores were opened in seven other Chinese cities. The company began to make a profit but by 2001 the company began to experience major problems. Situation Analysis Franchising seems to be an attractive mode of entry for global companies that wish to anchor their brand in China without taking much risk...
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The history of franchising in the Chinese market began in the 1990s with the emergence of KFC and McDonalds. Over the years they worked cautiously and soon aggressively they expanded throughout China. As a result China's franchising market began to develop. Market competition in China was less rigorous than it was in the United States...
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