Shangri-La In China

Essay specific features

 

Issue:

Business

 

Written by:

Leo F

 

Date added:

November 29, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2692

 

Was viewed:

7420 times

 

Rating of current essay:

 
Essay content:

What are the factors that determine the successfulness of a particular investment in China? This article discusses this question through using the example of a successful story of an international hotel chain – The Shangri-la Hotels & Resorts Group. Inspired by James Hilton’s legendary novel Lost Horizon, “A tranquil haven in the mountains of Tibet, Shangri-La casts a spell on all who resided there,” the hotel group has since adopted Shangri-La as their corporate brand to promote Asian hospitality, which mainly targets leisure and business travellers...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

Founded by the richest man from South East Asia, Mr Robert Kuok, it opens its first award-winning hotel in Singapore at year 1971. Currently operates 55 deluxe hotels and resorts in all key Asian markets, Shangri-la has since been expanding their network outside Asian market, counted 21 properties under development, such as the Living Shangri-La in Vancouver...
displayed 300 characters

General issues of this essay:

Related essays:

x
Services