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Essay

Sonic History

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Issue:

Business

 

Written by:

Myron M

 

Date added:

October 2, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 514

 

Was viewed:

7821 times

 

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Essay content:

This equated into earning 54,479.72, 32,103.26, and 2,801.81 per store respectively. Burger King only listed net sales for the period, net income was not available. This information shows that per capita, Sonic restaurants are not as profitable as McDonald's or Wendy's. Sonic restaurants offer made-to-order hamburgers and other sandwiches, and feature Sonic signature items, such as extra-long cheese coneys, hand-battered onion rings, tater tots, specialty soft drinks including cherry limeades and slushes, and frozen desserts...
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In addition, the Company's restaurants offer certain other items during limited-time promotions. Sonic began offering a breakfast menu in certain test markets in October 1999. The breakfast menu is offered in markets comprising approximately 17% of all Sonic restaurants. Beginning in the spring of 2002, the Company plans to expand the number of restaurants offering the breakfast menu to about one-third of all Sonic restaurants...
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