Southwest Airlines: A strategy perspective

Essay specific features

 

Issue:

Business

 

Written by:

Erik L

 

Date added:

May 28, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3330

 

Was viewed:

3273 times

 

Rating of current essay:

 
Essay content:

The airline began with one simple strategy: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline.” This approach has been the key to Southwest’s success...
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Currently, Southwest serves about 60 cities (in 31 states) with 71 million total passengers carried (in 2004) and with a total operating revenue of $6.5 billion. Southwest is traded publicly under the symbol “LUV” on NYSE. Facts: * The first major airline to fly a single type of aircraft (Boeing 737s) * The first major airline to offer ticketless travel system wide including a frequent flier program based on number of trips and not number of miles flown...
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