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Essay

Spenncon Case

Essay specific features

 

Issue:

Business

 

Written by:

Eva E

 

Date added:

December 28, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1216

 

Was viewed:

2320 times

 

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Essay content:

Of course the very nature of the industry is at stake in the problems faced; yet there is a lot to say about Spenncon’s marketing strategy itself. As a starting point the construction industry is very cyclical and not in a way that one could easily foresee. Nevertheless such an industry requires a lot of planning and organization and the cyclical nature of the industry combined with a poor timeliness entail volume uncertainties (Geyskens and Al 2002)...
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Nevertheless such an industry requires a lot of planning and organization and the cyclical nature of the industry combined with a poor timeliness entail volume uncertainties (Geyskens and Al 2002). When it comes to the competition it is both direct with traditional companies and lower companies and indirect with different types of substitute: on site production or alternative materials...
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