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Essay

Starbucks Looks for a Fresh Jolt

Essay specific features

 

Issue:

Business

 

Written by:

Christopher T

 

Date added:

February 4, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2685

 

Was viewed:

1768 times

 

Rating of current essay:

 
Essay content:

He asks the barista what she's doing. She says the drive-through order was so large she decided to bring it out. Schultz waves to the driver to roll down her window--"Where are they going with 11 beverages?" he wants to know--but as he approaches the car, the driver speeds away. Sometimes it's tough to connect with your customers...
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Sometimes it's tough to connect with your customers. But Schultz is trying. Very, very hard. Starbucks has been so successful, it may seem unassailable, untouchable--unavoidable. It's not. In fact, the company has had a very difficult year. Traffic at U.S. stores dropped for the first time in its history, and then comparable-store sales--a key measure of a retailer's health--turned negative too...
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