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Essay

Stealth Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Sherry R

 

Date added:

March 15, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

11 / 2960

 

Was viewed:

8856 times

 

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Essay content:

Like these competitors, you see your main target market among young, highly marketing literate consumers. Your marketing manager has mentioned stealth marketing as a possible way of increasing market share but you are not convinced that this is an ethically sound approach to marketing communications...
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Please write a report to your board of management presenting the possibility of a stealth marketing campaign, but also your concerns with this technique. Please take into account the characteristics of your target market as well as public debate on marketing methods. You are required to give a recommendation to the board of management whether or not to adopt this technique...
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General issues of this essay:
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