Steinway

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Roosevelt L

 

Date added:

April 2, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 298

 

Was viewed:

9753 times

 

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Essay content:

The pre-eminent brand image and the prestige associated with the legendary piano maker likely contributed to the firm's healthy market value. In addition, to clarify any misunderstanding, the YTM is slightly greater than the 11% coupon rate because the bonds sold at a discount from their face value. We perceive the growing Asian market as a "double-edge sword...
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In addition, Yamaha has stated its intention to surpass Steinway as the maker of the highest quality grand pianos in the world: "we want to catch up with Steinway." Thus, too strong a reliance on the growing Asian market is perceived to be risky. Steinway must broaden its market focus. The primary objective of every firm is to be profitable...
displayed 300 characters

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