Stereotype In Ads

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Alma J

 

Date added:

March 20, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1263

 

Was viewed:

7400 times

 

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Essay content:

Producers create needs by using images of ideal women which are unattainable for all but a very small number of women then the stereotype is reinforced to customers by the presence of advertisement. On the one hand, this strategy seems to have a powerful effect as beauty industries are continually growing...
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Guillen and Barr (1994) track a magazine for adolescent girls over 20 years and found an increasing majority of advertisements and articles promoting weight loss, while Hertzler and Grun (1990) examined 117 magazines and found and implication that women need to be slim, as well as fit and young, and to use cosmetic products in order to be beautiful (Smith, 1997, p...
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