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Issue:

Business

 

Written by:

Frank D

 

Date added:

July 19, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2117

 

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6570 times

 

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Other research has been carried out using class notes and referring to books. A brief history of advertising regulations: 1961 ? The Advertising Association establishes the Committee of Advertising Practice (CAP), introducing a code of advertising for advertisers to follow. The advertising industry and the Advertising Association had decided that this would a good idea, because if there continued to be no form of self-regulation, there would be a threat of fines and court orders, which would ultimately slow trade and development...
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The advertising industry and the Advertising Association had decided that this would a good idea, because if there continued to be no form of self-regulation, there would be a threat of fines and court orders, which would ultimately slow trade and development. 1962 ? The advertising industry sets up the Advertising Standards Authority (ASA)...
displayed 300 characters

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