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Essay

Sunrise Medical's Wheelchair Products

Essay specific features

 

Issue:

Business

 

Written by:

Gerald H

 

Date added:

September 10, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1108

 

Was viewed:

9598 times

 

Rating of current essay:

 
Essay content:

Medicare limited reimbursements, which kept a lid on the price of standard and lightweight standard chairs. More expensive chairs were not fully covered, which could dampen demand for those products. ? Rivalry Among Existing Competitors: The American market for wheelchairs was dominated by three firms ? Sunrise Medical, Invacare, and Everest & Jennings...
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With perhaps the exception of some hi-tech power models, wheelchairs are essentially commodity products, so there is little room for differentiation. And since manufacturers set prices to conform to Medicare standards, it doesn't cost relatively more to switch from one manufacturer's brand to another's...
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