1950s – 1970 Because of hard times of by the end of the World War II, a lot of low cost production methods had been developed. U.S TIME (later, Timex) managed to produce considerably cheap watches that used hard metal allows and low cost mechanical movements and automated production techniques. A cheap exterior, a strictly functional design and low cost of production allowed U...
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A cheap exterior, a strictly functional design and low cost of production allowed U.S time to market these watches as disposable but durable, shifting the paradigm of wrist watch from one of being a luxury item to one of being a functional tool (Exhibit 3-4). An engaging ad strategy with low pricing enabled Timex to capture almost entirely the US watch market...
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