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Essay

The Sheraton

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Rodney S

 

Date added:

December 8, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 982

 

Was viewed:

5320 times

 

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Essay content:

"The Cheesecake Restaurant concept strives to provide a distinctive, high quality dining experience at moderate prices by offering an extensive, creative and evolving menu in an upscale, high-energy casual setting with efficient, attentive and friendly service" (Overton, Deitchle, 3). In 1972 the founding family, Oscar and Evelyn Overton, opened a wholesale cheesecake bakery located in North Hollywood...
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Using Evelyn's recipes Oscar literally sold accounts door-to-door distributing to local restaurants. During 1975, having outgrown the small shop and move to a facility in Woodland Hills, CA, with their son, David, joined as a fulltime employee (Cheesecake Factory Inc.). David Overton, currently CEO, was the entrepreneur behind the first full service restaurant...
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