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Toyota marketing mix

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Business

 

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Johnny H

 

Date added:

November 7, 2013

 

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A

 

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5 / 1373

 

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The “Four P’s” of marketing are: product, price, placement, and promotion. Product: A product is an object or a service that is mass produced or manufactured on a large scale with a specific volume of units (Australian Business Case Studies, 2008). This piece of the market mix also encompasses how the product is packaged, the overall performance of the product/service, and the design and structure of the product...
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This piece of the market mix also encompasses how the product is packaged, the overall performance of the product/service, and the design and structure of the product. Pricing: The price is the cost that a buyer pays for a particular item. Pricing is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product (Wikipedia, 2008)...
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