Why Measure Buyer Behavior

Essay specific features

 

Issue:

Business

 

Written by:

Carlos M

 

Date added:

April 15, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

20 / 5340

 

Was viewed:

1864 times

 

Rating of current essay:

 
Essay content:

Most of the progress over the past few centuries has focused on understanding and identifying observable similarities consumers share. Michael H. Halbert (1964) said: "From the viewpoint of the established sciences, marketing has no theory that is defensible on the grounds of its logical consistency, philosophic adequacy, or experimental foundation...
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The research and measurement of buyer behavior is vitally important to the field of marketing because it can provide insight into a possible future scientific law in this field. Before the question "Why measure buyer behavior?" can be addressed, the applicable terms, "buyer behavior" and "measurement" should be identified...
displayed 300 characters

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