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Essay heading: Zara
 
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Issue: Business
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Date added: May 3, 2007
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No of pages / words: 3 / 571
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They've got to engineer it for low-cost production. They've got to take the gray fabric and print it. They've go to get it out to their outworkers to be made up and they've got to ship it from Galicia right across Europe. That is an unbelievable achievement." Zara spokeswomen Carmen Melon says that because things happen so quickly at La Coruna, communication is absolutely key...
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They've got to engineer it for low-cost production. They've got to take the gray fabric and print it. They've go to get it out to their outworkers to be made up and they've got to ship it from Galicia right across Europe. That is an unbelievable achievement." Zara spokeswomen Carmen Melon says that because things happen so quickly at La Coruna, communication is absolutely key...
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Zara
The knowledge that clothing items would not be available for very long also encouraged shoppers to make their purchases more quickly.
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Zara
Zara has resisted the industry-wide trend towards transferring production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead...
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Zara
The planning of the design of every new collection starts only nine months 24 The Zara Concept at Inditex’ website n.d. 25 Nilsson, Foren & Carlsvi 2004 26 Mazaira, Gonzalez & Avendano 2003 27 Zara: Fast Fashion 2003 15 before the start of the season...
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Zara retail chain
According Rachel Tiplady, Zara can take a design from drawing board to store shelf in just two weeks time. That let Zara introduce new items every two weeks, which keeps customers going back to Zara to check out updated stocks...
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