1. News Channels A Substitute/Compliment For Newspapers

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Vincenzo T


Date added:

March 10, 2014








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This research is being conducted with a view to capture impact of business news channels on changes in consumer behavior, with respect to the news paper reading habits. It includes a detailed questionnaire to conduct the descriptive study. Target population considered is one who has Cable Network access...
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It is divided in two segments namely working professionals and students. INTRODUCTION The Indian Media and Entertainment sector is poised to enter a golden era. One of the largest markets in the world, the industry is seeing strong growth and has the potential to garner US$ 200 billion by 2015. The eighth PricewaterhouseCoopers Global Entertainment and Media Outlook has ranked India as the fastest growing market in the world for spends in entertainment and media in the next five years...
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