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Essay

4Ps Of Marketing

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Issue:

Business

 

Written by:

Kermit C

 

Date added:

February 22, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

15 / 4155

 

Was viewed:

628 times

 

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Essay content:

India’s oldest political party Indian National Congress used the services of commercial advertising agency way back in 1989 and since then most parties have been using marketing tools and concepts for achieving success in the elections. This paper is a desk research to understand the concept of Political Marketing from an Indian perspective and an effort to stimulate research in India in this field...
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This paper is a desk research to understand the concept of Political Marketing from an Indian perspective and an effort to stimulate research in India in this field. Introduction Political marketing as a subject of research & study has been receiving considerable attention in the US, Europe New Zealand and Australia...
displayed 300 characters

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