Abel Tasman National Park Marketing Mix

Essay specific features

 

Issue:

Business

 

Written by:

Sharon H

 

Date added:

February 29, 2012

 

Level:

University

 

Grade:

C

 

No of pages / words:

5 / 1383

 

Was viewed:

8530 times

 

Rating of current essay:

 
Essay content:

First they started with just a water taxi, then when they began to diversify they added guided bushwalks, sea-kayaking and a night accommodation lodge. At the beginning ATE had to find the price for their product which, I consider, was quite hard because of only very few experience in this kind of business and not that much comparable companies...
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Since this time the prices were rising until today, where they are a "high end" tour operator. To position ATE captures during the early years was clearly defined as the only provider of a water taxi after the cyclone and later on as a growing tourism service company who was perceived by the customers as one of the famous tour provider in New Zealand because of the national campaign to attract tourists...
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