??????----???? (??)
????
action advertising
?????
actual consumer
??
advertising
????
agricultural advertising
??
author
?????
autobiographical message
????
awareness advertising
???
branding
????
business advertising
???????
business-to-business advertising
??
channel
????
collateral materials
?????
consumer advertising
???
consumer
??
decode
??????
direct-response advertising
?????
drama message
??
encode
????
farm advertising
??
feedback
?????
global advertising
??
goods
??
ideas
????
image advertising
?????
implied consumer
????
industrial age
?????
industrializing age
????
international advertising
?????
local advertising
??
marketing
????
marketing communications
????
marketing PR
??
medium
??
message
?????
narrative message
?????
national advertising
??
noise
?????
noncommercial advertising
?????
nonproduct advertising
??
persona
????
personal selling
?????
postindustrial age
??????
preindustrial age
??
process
??
product
????
product advertising
????
professional advertising
????
public relations
??????
public relations activities
??????
public relations advertising
??
receiver
?????
regional advertising
??????
regular price-line advertising
????
retail advertising
????
sales promotion
??
services
??
source
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sponsor
??????
sponsorial consumers
????
target audience
????
target market
????
trade advertising
?????????
aes
????
account planning
??????
advertising agency
????
art directors
?????
art studios
????????
ana
????
brand manager
?????????
business-to-business agency
??????
centralized advertising department
????
classified advertising
????
clearance advertising
????
cooperative advertising
??
copy
????
copywriters
?????
creative boutique
????
creative director
?????
decentralized system
???
departmental system
???
development stage
??????
digital interactive media
????
direct-mail advertising
????
electronic media
???——??????
fee-commission combination
????
foreign media
??????
fullservice advertising agency
?????????
general consumer agency
?????
global marketers
???
group system
??????
horizontal cooperative advertising
??????
in-house agency
???
incentive system
?????
independent production house
??????
independent research company
????
institutional advertising
??????
integrated marketing communications
??????
interactive agency
??????
international agency
????
international media
?????
international structure
?????
local advertising
??????
local agency
???
maintenance stage
????
management supervisors
??
markup
??
media
??????
media-buying service
?????
media commission
????
multinational corporations
??????
national advertiser
???????
national agency
????
outdoor advertising
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point
?????
prerelationship stage
????
print media
???
printers
????
product advertising
??????
regional advertiser
???????
regional agency
??????
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