Advertising And The Super Bowl

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Miscellaneous

 

Written by:

Kenneth Q

 

Date added:

February 15, 2016

 

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Grade:

B

 

No of pages / words:

6 / 1553

 

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6683 times

 

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Fifteen years later, in what is widely accepted as the most famous Super Bowl spot of all time, the Apple Computer was introduced, making it a household name and setting a new standard for Super Bowl advertising (Lohse 14). The incredible climb of Super Bowl advertising is most clearly shown by the current prices for airtime...
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In last year's Super Bowl matchup between the New York Giants and Baltimore Ravens, companies paid CBS close to 2.4 million dollars for a thirty second slot. That amounts to over 75,000 dollars per second. CBS also heavily promoted and aired the show: "The Super Bowl's Greatest Commercials," the night before the big game...
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