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Essay

advertising in a slow economy

Essay specific features

 

Issue:

Business

 

Written by:

Martin I

 

Date added:

August 3, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 604

 

Was viewed:

8978 times

 

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Essay content:

ad expenditures will climb 4.2% this year. But expectations of big gains from political campaign spending and the Beijing Summer Olympics hide weakness in the core ad market. Expected to slide further this year: Real Estate, where spending sank 13.9% during the first nine months of 2007 from a year earlier, and retail, which slipped 1...
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Financial services will also falter. Despite all the turmoil in the credit markets, ad spending by Wall Street held up surprisingly well, climbing 10% during the first nine months of 2007, 5% in the third quarter. Retail banks and even mortgage lenders refrained from pulling their advertising last year, hoping to drum up business and maintain market share, a common response in the early stages of an economic slowdown...
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