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advertising industry and the law

Essay specific features

 

Issue:

Business

 

Written by:

Karen C

 

Date added:

October 20, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2115

 

Was viewed:

1103 times

 

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Essay content:

However some people argue that advertisements provide information about the product attributes which helps to foster a healthy economy. Within this competitive industry a lot of levers or tricks are employed by agencies to gain competitive advantage over similar products or brands these and other challenges that face industry and consumers alike will be explored in the following assignment...
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WHAT IS THE POSSIBLE RESIDUAL IMPACT OR INFLUENCE OF ADVERTISING ON CONSUMERS? The consumer affairs act 71 of 1988, aims to protect the consumer ,according to S.S.Nel et al(1997)” it is essentially oriented towards protecting consumers and makes provision for the prohibition or control of certain business practices which are regarded as unfair because they prejudice consumers or deceive consumers...
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