Advertising Media Plan

Essay specific features

 

Issue:

History

 

Written by:

Robert T

 

Date added:

June 6, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1217

 

Was viewed:

8710 times

 

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Essay content:

In an intense planning cycle, Peak Advertising is designing this national media strategy based on a comprehensive social marketing model with input from the public, private, and academic sectors. The media strategy will be used to structure and guide HNC's paid media advertising campaign. A concurrently produced plan will also identify and recommend non-advertising components in an integrated communication mix (such as media outreach, Internet and other types of new media, and partnerships) to effectively reach, motivate, and enable members of the target audiences to consume Monster Energy beverages...
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A concurrently produced plan will also identify and recommend non-advertising components in an integrated communication mix (such as media outreach, Internet and other types of new media, and partnerships) to effectively reach, motivate, and enable members of the target audiences to consume Monster Energy beverages...
displayed 300 characters

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