Advertising of coca-cola

Essay specific features

 

Issue:

Business

 

Written by:

Jerry U

 

Date added:

July 31, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3511

 

Was viewed:

9321 times

 

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Essay content:

And because it had no calories, it meant you could look sexy while drinking it, and feel sexy afterwards. However the advert wasn’t really aimed for a male audience, although the company wasn’t aiming at male audiences. Diet coke was shown for being one for the ladies, guys had regular coke. Targeting men After a while the Coca-Cola Company became concerned that Diet coke is only aimed at females and began to think of new strategies which could target members of the opposite sex who usually shun the soft drink because of its feminine image...
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And because it had no calories, it meant you could look sexy while drinking it, and feel sexy afterwards. However the advert wasn’t really aimed for a male audience, although the company wasn’t aiming at male audiences. Diet coke was shown for being one for the ladies, guys had regular coke. Targeting men After a while the Coca-Cola Company became concerned that Diet coke is only aimed at females and began to think of new strategies which could target members of the opposite sex who usually shun the soft drink because of its feminine image...
displayed 300 characters

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