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Issue:

Miscellaneous

 

Written by:

Dolores I

 

Date added:

September 13, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1958

 

Was viewed:

7916 times

 

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Essay content:

As technology becomes more sophisticated marketing becomes is a bit more complicated and more intrusive to its customers. In our highly competitive world, it is vital for a successful marketer to conduct a significant amount of research. It used to be however, that advertisers would choose their target audience, research the demographic, and create a campaign that appealed to that target audience...
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It used to be however, that advertisers would choose their target audience, research the demographic, and create a campaign that appealed to that target audience. Marketing efforts today are going to great lengths to obtain private information about consumers. From an advertising standpoint it is important to know your customer and to target them accordingly, but how much should advertisers know? Do consumers have any right to privacy? The following will discuss intrusive tactics marketers are using to advertise and obtain consumer information as well as how advertisements themselves are invading our privacy...
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