Airpork Meat In Singapore

Essay specific features

 

Issue:

Business

 

Written by:

Patricia M

 

Date added:

October 11, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 416

 

Was viewed:

251 times

 

Rating of current essay:

 
Essay content:

They have used a name and logo which gave consumer an image of freshness & healthy – which reflects its product image – freshness. A brand name that is easy to remember and identify. A “Aussie-pork” sticker on every product to differentiate itself from other competitors. • APL did a mass advertising, carrying out promotion activities and engaged an ambassador for the brand – introduce the brand to the consumers; addressed the issues of farming practice/procedures, health & nutritional benefits – send a clear message out to consumers, give them reassurance – Airpork brand represents freshness, healthy, save to consume...
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A brand name that is easy to remember and identify. A “Aussie-pork” sticker on every product to differentiate itself from other competitors. • APL did a mass advertising, carrying out promotion activities and engaged an ambassador for the brand – introduce the brand to the consumers; addressed the issues of farming practice/procedures, health & nutritional benefits – send a clear message out to consumers, give them reassurance – Airpork brand represents freshness, healthy, save to consume...
displayed 300 characters

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