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Alan Jones &Amp; Telstra

Essay specific features

 

Issue:

Technology

 

Written by:

Kathleen P

 

Date added:

January 19, 2014

 

Level:

University

 

Grade:

 

No of pages / words:

10 / 2588

 

Was viewed:

5860 times

 

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Essay content:

This is up to 33% longer than other types of radio. Recent surveys found that 57% of radio listeners paid high attention to talk back radio, compared to 25% who paid high attention to music radio. Talk back radio stays in the foreground and develops strong relationships with their listeners. Music radio stays in the background and provides ambience...
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Talk back radio stays in the foreground and develops strong relationships with their listeners. Music radio stays in the background and provides ambience. The following details the structure of the agreement with 2GB: Media Costs $1,200,000 (Payment to 2GB) Term of Agreement 1 year Market Coverage Sydney Only Time Slot Breakfast 6am-9am Live Reads 3 x 30 sec spots per day Monday to Friday (fixed time placement 6:43am, 7:15am, 7:57am) Positioning Statements/Credits 7 Added Value ?? $100 k credit towards 2003 NRL $380 k sponsorship for 2003 ?? 850 x 30 second commercials Morning, Afternoon, Drive, Evening Product Category Exclusivity Internet, Mobile, Fixed, Pay TV Weeks on air each year 44 weeks Copy Writing Included in fee Cost Breakdown by Business Unit Business Unit Total media commitment for FY02/03 Percentage of Total Spend Alan Jones Dollar Commitment Retail – Consumer $38,800,000 52...
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General issues of this essay:
Buying A Home Buying American Buying Behavior Principles Of Buying Telstra marketing strategy The role of Marketing in Telstra International Buying A PC Buying A Pc Buying Votes Buying for the Smiths Alan Jones &Amp; Telstra Buying A Computer Buying A Computer Buying Computers Telstra
 

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