Allentown

Essay specific features

 

Issue:

Business

 

Written by:

Kenneth W

 

Date added:

May 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1826

 

Was viewed:

4788 times

 

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Essay content:

The last two may be the major difference regarding the general structure of the company, since sales and marketing are usually combined in one single department. The breakdown in two departments has been made by the general manager, reasoning that the sales division should be concerned about short-term actions, while the marketing one should take care of pricing policies and strategic plan...
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The marketing department, among other duties, is responsible for the identification of new opportunities and also to assure the development of new products. Unless these activities are extremely well coordinated with the product development department, there will be misalignment in the strategy of the EPD...
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