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Essay

Analysing Previous Markekting Plan

Essay specific features

 

Issue:

Book Reports

 

Written by:

Daniel H

 

Date added:

August 2, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2652

 

Was viewed:

2299 times

 

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Essay content:

Myer was first established in 1899. Over the years it gained great success. Coles Myer now predominantly trades under the names of “Coles”, “Kmart”,” Target” and a number of other names of which included “Mega mart”. Megamart first opened in Coorparoo, Queensland in 1998 where it grew to 4 stores in Victoria, where it competed against Harvey Norman and Dick Smith...
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Through the research it was noted that Megamart wanted to be a market leader. Through trying to differentiate it self from other competitors. Megamart was responsible for selling electrical goods, furniture and other services. The main objective was to be different from the other major players by having best customer service, specialized staff and the widest range of electrical goods...
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