Analysis Of Ben & Jerry's

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth T

 

Date added:

January 10, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 913

 

Was viewed:

7547 times

 

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Essay content:

Co-founders, Ben Cohen and Jerry Greenfield, have been seen as role models for running a business that is both profitable and socially responsible and committed to using only natural ingredients in its products. With flavors like Cherry Garcia, Chubby Hubby, Chunky Monkey, Phish Food, and Rainforest Crunch its no wonder that they are known as the "Woodstock of ice cream"...
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Ben & Jerry's sales exceed $4 million, a 120% increase from the previous year. · In 1985, Ben & Jerry's establishes the Ben & Jerry's Foundation, which receives 7.5% of the pretax profits. Sales exceed $9 million, an increase of 143% over 1984. · In 1986, Ben & Jerry's posts sales results of just under $20 million, experiencing once again more than a 100% increase over the previous year...
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