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Essay

Analysis on Nike

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Peter F

 

Date added:

November 13, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

7 / 1812

 

Was viewed:

2011 times

 

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Essay content:

In 1978, Blue Ribbon Sports renamed itself to "Nike" after the Greek goddess and sponsored runner Steve Prefontaine. The sponsorship of athletes became a key marketing tool for the rapidly growing company. By 1980, Nike had reached a 50% market share in the United States athletic shoe market. Its growth was due largely to word of mouth advertisement, rather than television or print adverts, which knight and others in the industry found distasteful...
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Its growth was due largely to word of mouth advertisement, rather than television or print adverts, which knight and others in the industry found distasteful. Nike's first television commercial ran in 1987. Throughout the 1980s Nike expanded its product line to include many other sports and regions throughout the world...
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General issues of this essay:
Aggressive Advertising Advertising: Aggressive vs. creative Burger King And Its Advertising Campaigns CELEBRITY ENDORSED ADVERTISING Celebrity Endorsement Marketing Campaigns Celebrity Endorsements Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility Celebrity endorsements Nike Brand Analysis Nike Brand Nike brand image Nike vs Reebok Brand analysis Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Pinocchio Factor In Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, The Reebok Brand, And An Examination Of A Recent Campaign Looking in particular at two Nike adverts, is it fair to say the representation of a celebrity dictates an adverts success?
 

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