apple

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Issue:

Business

 

Written by:

Michael H

 

Date added:

December 27, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 686

 

Was viewed:

4063 times

 

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Essay content:

Prior to 2004 Apple's earnings were relatively small compared to its two top competitors, Microsoft and Dell. In 2004 the company enjoyed an explosion in net income with the help of the increased popularity of its Ipod. According to the annual report net sales in the America alone went up 26% because of Ipod sales...
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First, they have to find a way to keep increasing sales. Apple has introduced a new Ipod that plays video clips, which may be their attempt to capture more sales. I do not know how effective this strategy will be because I do not think Ipod users will be willing to pay the steep price of $300 plus. Also I do not think the new video Ipod will have the same attractiveness because what made the original successful is the ability to copy music compact disks to the Ipod...
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