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Essay

Apple competitive Advantage

Essay specific features

 

Issue:

Business

 

Written by:

Steven B

 

Date added:

February 9, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3137

 

Was viewed:

4414 times

 

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Essay content:

Cost advantage and differentiation advantage. A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost(cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage). Therefor a competitive advantage enables the firm to create superior value for its customers and superior profits for its self...
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Without this superiority, the competitors simply could replicate what the firm was doing and any advantage quickly would disappear. Resources are the firm specific assets useful for creating a cost or differentiation advantage and that few competitors can acquire easily. The following are some examples of such resources...
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General issues of this essay:
THE REALITY CUSTOMER BASE segmentation of customer base Comparing Robert Frost's "After Apple-picking" to "Apples" by Laurie Lee Apple competitive Advantage Competitive Advantage Of Store Design And Customer Handling In Retail Competitive Advantage Of Store Design And Customer Handling In Retail Sia - Brand Reputation The real competitive advantage of the Apple iPod the real competitive advantage of the apple ipod apples competitive strategy Human Resources And Competitive Advantage The use of brand name as a strategy for gaining competitive advantage Southwest Airlines - Using Human Resources for Competitive Advantage Patents Are There New Sources Of Competitive Advantage In Markets, Which Are Being Exploited By Forward Looking Organisations In The 21st Century? Use Examples To Illustrate Your Answer.
 

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