Apple Marketing Plan

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Terry M

 

Date added:

July 25, 2016

 

Level:

 

Grade:

B

 

No of pages / words:

36 / 10066

 

Was viewed:

2773 times

 

Rating of current essay:

 
Essay content:

35 Channel Management 36 Marketing Communications 37 Developing an Integrated Marketing Communications Plan 37 Overarching Goals of the Plan 38 Message Development 38 Communication Media, Venues, and Campaign Elements 39 Tactical Marketing Plan Elements 40 Regulation and Ethics Issues 45 Responding to Regulation and Ethics Issues 46 Assessing E-Marketing Effectiveness 47 Conclusion 50 References 51 List of Figures Figure 1 - Porter's Five Forces Analysis Framework 22 Figure 2 - Comparative Competitor Specifications 23 Figure 3 ? Online Advertising Tracking Sample 30 Figure 4 - Shop Floor Hierarchy 35 Figure 5 - Collaborative Marketplaces and E-Hubs 36 Figure 6 - Demand Management 37 Figure 7 - Transactional and Relationship Marketing 38 Figure 8 - Example of iPod Shuffle Messaging 39 Figure 9 - Adoption Curves for Various Media 40 Figure 10 ? Integration of the Product Lines 41 Figure 11 ? eCommerce Access 41 Figure 12 ? Uses for the Product 43 List of Tables Table 1 ? Apple SWOT Analysis 9 Table 2 ? iPod/MP3 Player Ownership by Age 13 Table 3 ? iPod/MP3 Player Ownership by Income Level 13 Table 4 - E-Business Model by Stage 19 Table 5 - Potential E-Business Metrics and Methods 49 Executive Summary - Sameh Darwish Marketing Strategy New decision makers, decision-making structures, dynamics, and even beliefs and motivations come into play when developing a company's marketing plan...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

35 Channel Management 36 Marketing Communications 37 Developing an Integrated Marketing Communications Plan 37 Overarching Goals of the Plan 38 Message Development 38 Communication Media, Venues, and Campaign Elements 39 Tactical Marketing Plan Elements 40 Regulation and Ethics Issues 45 Responding to Regulation and Ethics Issues 46 Assessing E-Marketing Effectiveness 47 Conclusion 50 References 51 List of Figures Figure 1 - Porter's Five Forces Analysis Framework 22 Figure 2 - Comparative Competitor Specifications 23 Figure 3 ? Online Advertising Tracking Sample 30 Figure 4 - Shop Floor Hierarchy 35 Figure 5 - Collaborative Marketplaces and E-Hubs 36 Figure 6 - Demand Management 37 Figure 7 - Transactional and Relationship Marketing 38 Figure 8 - Example of iPod Shuffle Messaging 39 Figure 9 - Adoption Curves for Various Media 40 Figure 10 ? Integration of the Product Lines 41 Figure 11 ? eCommerce Access 41 Figure 12 ? Uses for the Product 43 List of Tables Table 1 ? Apple SWOT Analysis 9 Table 2 ? iPod/MP3 Player Ownership by Age 13 Table 3 ? iPod/MP3 Player Ownership by Income Level 13 Table 4 - E-Business Model by Stage 19 Table 5 - Potential E-Business Metrics and Methods 49 Executive Summary - Sameh Darwish Marketing Strategy New decision makers, decision-making structures, dynamics, and even beliefs and motivations come into play when developing a company's marketing plan...
displayed 300 characters

General issues of this essay:

Related essays:

x
Services