Appleipod Marketing Plan

Essay specific features

 

Issue:

Business

 

Written by:

James H

 

Date added:

November 20, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 437

 

Was viewed:

2563 times

 

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Essay content:

Sony’s and Dell’s handheld music players are the greatest competition, yet computers, cell phones, and gaming devices also pose a threat to the iPod+. Apple’s unique and aggressive marketing for the new iPod+ will convince users that the device is incomparable to the competition and is worth its cost...
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Following a rollout price of $499, the iPod+ will have a significant price drop of $100 within a year. The product will be sold nationwide in Apple stores, major retail chains’ stores, and through all major online retailers. The marketing team will promote the iPod+ and its accompanying “bong” sound on targeted television channels and radio stations; the product will also be featured in magazines with a focus on the iCommunity, since the “bong” sound cannot be heard...
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