As Burgers Boom In Russia, Mcdonald'S Touts Discipline

Essay specific features

 

Issue:

Business

 

Written by:

Stacy F

 

Date added:

January 3, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1955

 

Was viewed:

8521 times

 

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Essay content:

does business, none can boast more activity than Russia. On average, each location serves about 850,000 diners annually -- more than twice the store traffic in McDonald's other markets. That has presented the world's largest restaurant chain with an unusual dilemma. Russia, with its burgeoning middle-class and consumer appetites for all things American, is a jewel in the McDonald's system...
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Russia, with its burgeoning middle-class and consumer appetites for all things American, is a jewel in the McDonald's system. But the company is being prudent about expansion here -- due partly to Russia's famous bureaucracy and partly to the chain's own philosophical shift. Aggressive growth plans at McDonald's backfired badly in the past...
displayed 300 characters

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