Attitude Measurement

Essay specific features

 

Issue:

Business

 

Written by:

Leslie L

 

Date added:

May 5, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3219

 

Was viewed:

6521 times

 

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Essay content:

One similar definition given by Baron and Byrne for attitudes is: relatively lasting clusters of feelings, beliefs, and behavior tendencies directed towards specific persons, ideas, objects or groups (1984: 126) In respect to marketing and business concerns, consumers may adjust learned attitudes over time by being exposed to the object directly (experience) or through receiving information about the object (e...
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The term 'affective' refers to feelings or emotions toward an object, or how you feel about a subject. 'Cognitive' refers to our knowledge or beliefs about something, or what you know about something. And the 'behavioral' component involves the actual actions made toward an object; what you do. We can find out more about attitudes people hold towards something by analyzing one or more of the components of attitudes...
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