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Essay

Azalea Seafood Gumbo Shoppe opportunity

Essay specific features

 

Issue:

Business

 

Written by:

Harold H

 

Date added:

October 3, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 725

 

Was viewed:

3917 times

 

Rating of current essay:

 
Essay content:

The product became a hit due to its uniqueness in taste (made using a 100 year old family recipe), high quality, sold in ready to eat packages and is value for money. Analysis was done on the following areas: a) Evaluating the competitive conditions, b) Analysis on industry’s attractiveness, c) Critiques on the Company’s competitive strategy, d) Assessment of strategic situation, e) Assessment of financial performance, f) Evaluating the pros and cons of each market opportunities, and g) Recommending on best course of action to pursue...
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The shop offered customers fresh snapper, grouper, flounder, and shrimp caught in Mobile Bay and the Gulf of Mexico, but Azalea differed from its rivals by also selling prepared seafood gumbo that could be taken home for dinner. The high quality gumbo was prepared using Lodds’s 100-year old family recipe, which made it popular within months after its first operation...
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General issues of this essay:
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