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Essay

Banyan Tree

Essay specific features

 

Issue:

Business

 

Written by:

James P

 

Date added:

June 16, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 670

 

Was viewed:

8397 times

 

Rating of current essay:

 
Essay content:

Adopting a brand extension strategy to bring the two under the umbrella “Banyan Tree” brand could have had a positive halo effect on the perceived quality of Angsana Spa and Colours of Angsana on one hand but on the other, it could have led to “Banyan Tree” brand dilution and dented the customer perceived value because the customers no longer would be able to identify with BTHL as a premium and exclusive experience...
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The labour to provide such elite services is currently available to the hotel in abundance and is cheap due to BTHL’s proximity to villages. However, if BTHL were to replicate the aforementioned style of its Asian operation in South America and Southern Europe, the cost of operation of the resort would be significantly higher than it is for its Asian properties due to expensive labour and real estate...
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