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Essay

BAY CITY STEAM FITTINGS,INC

Essay specific features

 

Issue:

Business

 

Written by:

Holly J

 

Date added:

October 3, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1213

 

Was viewed:

2112 times

 

Rating of current essay:

 
Essay content:

The Bay City products were known immediately for quality workmanship, and a low need for maintenance upkeep. Bay City never really developed a good marketing plan as the word of their products was spread word of mouth and the sales representatives were "old school", not pro active or very forward thinking...
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They were ripe for picking and Jackson Shipping in "Hot-lanta" was lurking on Bay City Steam Fittings horizon. II. CORPORATE STRATEGY In the early years, the company's expertise was entrenched in manufacturing processes and product quality. While embracing these qualities as its roots, the company attempted to develop a distribution and marketing plan...
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General issues of this essay:
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