ben and jerrys

Essay specific features

 

Issue:

Business

 

Written by:

Jason P

 

Date added:

September 14, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1390

 

Was viewed:

6089 times

 

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Essay content:

The mission statement of their product line is "to make, distribute, and sell the finest quality all natural ice cream while incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment".(1) This company is known to be a monopolistically competitive, because there are still many firms and consumers, just as in perfect competition, but they still have control over what price they charge in their company, because Ben and Jerry's ice cream is differentiated from the other ice cream companies and they provide a lot of non price competition which will be mentioned later in the paper...
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While playing together, neither realized what the future would hold in store and ultimately changed their lives forever. By 1977, Ben and Jerry moved to Burlington, Vermont and enrolled in an ice cream making class at Penn State, which required a tuition fee of only five dollars. After their exceptional performance in the class, the two made a $12,000 initial investment on May 5, 1978 to open their first ice cream shop in Burlington...
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