Ben & Jerrys

Essay specific features

 

Issue:

Business

 

Written by:

Diane W

 

Date added:

March 28, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 717

 

Was viewed:

8721 times

 

Rating of current essay:

 
Essay content:

Energizing goals state the intent of the company and what goals the organization would like to achieve. Under the product mission, it is stated that their goal is "to make, distribute & sell the finest quality all natural ice cream & euphoric concoctions". This is the primary mission of Ben & Jerry's because they are in the business of selling ice cream...
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It is also the first line of the first subsection in their mission statement. By placing this in their official mission statement, they are saying that this is who we are and this is what we do. Ben & Jerry's is an ice cream company, so the first line makes sense because it simply states what the primary goal of the company is--to make ice cream...
displayed 300 characters

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