Beyond the “Stuck-in-the-Middle” Carriers: Strategy Management for an Airlines

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Issue:

Business

 

Written by:

Julia N

 

Date added:

February 8, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 618

 

Was viewed:

6525 times

 

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Essay content:

On the other hand, legacy carriers with full-service promised choose to add “fuel surcharges” to tickets instead. However, both tactics have a natural limit and airlines will have to consider other strategies to deal with rising costs such as reducing capacity or seeking for mergers to achieve big cost reductions...
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Yield evaluation 1970-2001. Source: Manson (2005), Journal of Air Transport Management Manson (2005) also pointed out that the airlines industry has long relied on a combination of high-fare business travellers and a large number of low-fare economy passengers. However, in the past 10 years, the proportion of economy passengers has risen, while the average fare these passengers pay has fallen by a third...
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