BI

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Issue:

Business

 

Written by:

Jessie F

 

Date added:

December 13, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 229

 

Was viewed:

7437 times

 

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Essay content:

In information technology, the term has a special meaning in the context of IT audits, when the controls for an organization's information systems, operations and processes are examined. Data analysis is used to determine whether the systems in place effectively protect data, operate efficiently and succeed in accomplishing an organization's overall goals...
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Data analytics is used to describe everything from online analytical processing (OLAP) to CRM analytics in call centers. Banks and credit cards companies, for instance, analyze withdrawal and spending patterns to prevent fraud or identity theft. Ecommerce companies examine Web site traffic or navigation patterns to determine which customers are more or less likely to buy a product or service based upon prior purchases or viewing trends...
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