BMW SWOT

Essay specific features

 

Issue:

Technology

 

Written by:

Foster H

 

Date added:

March 11, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1207

 

Was viewed:

4899 times

 

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Essay content:

The automobile being introduced was BMW's fifth generation 5 series and was expected to initiate BMW's aggressive and extremely ambitious plan of rolling out a new or updated model nearly every three years through the year 2005. CEO Helmut Panke defined his goal as "expanding annual sales by 40 percent over the next five years, to 1...
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CEO Helmut Panke defined his goal as "expanding annual sales by 40 percent over the next five years, to 1.4 million cars, and beat out Mercedes-Benz (DCX) as the number one maker of premium cars in the world. We won't accept the position of number two." Certainly a very aggressive plan, could it be done? The auto market during the 1990's had begun to shrink as a percentage of total sales...
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